History

On 1 October 1973, Herman Smulders was given the opportunity to take over the activities of a company active in the sale of aquarium products. He seized this opportunity with passion and great enthusiasm. With a lot of hard work, together with his wife, Tiny, they expanded the business step by step. Growing steadily, they first ran their business from the building on the Dolmansstraat, then via the premises on Langs de Gewanne, they moved into the current complex on Burgemeester Visschersstraat in 1994. By listening to the customers and constantly looking for new products, the original range for aquariums was expanded to include pond and terrarium products. Herman likes to think far ahead...

The future starts today.
In 2006, he started the process of transferring the business to the next generation, his children Marcel and Nicole. Their duties and responsibilities were gradually increased until, in 2011, they were finally able to take over the day-to-day management of the company.

We aim to continue developing the company in the direction we have chosen, tailored to the needs and enthusiasm of the younger generation. In doing so, we will give shape to new ideas, with a focus on our customers and the hobbyists. We are a wholesaler that serves the trade and hobbyists by providing them with the necessary know-how in an environmentally conscious manner.